The Pacific Asia Travel Association (PATA) has unveiled the winners of the 2024 PATA Gold Awards, honoring remarkable contributions to the tourism sector.
Established in 1984, the PATA Gold Awards recognize innovation, sustainability, and the positive effects of tourism. Evaluated by 23 independent experts from respected organizations across the region, these awards showcase excellence within the tourism industry.
PATA Gold Awards Winners 2024
For 29 consecutive years, the Macao Government Tourism Office (MGTO) has generously sponsored these prestigious awards, demonstrating its dedication to promoting tourism excellence throughout the Asia-Pacific region.
Grand Title Winners of the PATA Gold Awards 2024:
1. PATA Gold Award 2024 Grand Title in Marketing:
- Winner: Hong Kong Tourism Board, Hong Kong SAR
- Submission: Hello Hong Kong Recovery Campaign
2. PATA Gold Award 2024 Grand Title in Sustainability and Social Responsibility:
- Winner: Intrepid DMC Nepal
- Submission: More Intrepid Women For Nepal
PATA Gold Award Winners 2024 – Marketing Category
1. Digital Marketing Campaign:
- Winner: Kerala Tourism, Government of Kerala, India
- Submission: Holiday Heist
2. Marketing Campaign (National – Asia):
- Winner: Hong Kong Tourism Board, Hong Kong SAR
- Submission: Hello Hong Kong Recovery Campaign
3. Marketing Campaign (National – Pacific):
- Winner: Tahiti Tourisme, French Polynesia
- Submission: The Treasured Test
4. Marketing Campaign (State and City – Global):
- Winner: Jeju Tourism Organization, Korea (ROK)
- Submission: Nurturing Jeju’s Wellness Tourism Ecosystem
5. Marketing – Carrier:
- Winner: SriLankan Airlines, Sri Lanka
- Submission: Colours of Jaffna
6. Marketing – Hospitality:
- Winner: Melco Resorts & Entertainment, Macao, China
- Submission: Studio City Water Park
7. Printed Marketing Campaign:
- Winner: Hong Kong Tourism Board, Hong Kong SAR
- Submission: Hello Hong Kong Recovery Campaign
8. Travel Video:
- Winner: Tourism Malaysia, Malaysia
- Submission: Truly Wondrous, Nature & Rainforest
9. Travel Photograph:
- Winner: Tourism Authority of Thailand, Thailand
- Submission: Monk on the Raft
10. Business Article:
- Winner: TTG Asia Media Pte Ltd, Singapore
- Submission: Going Green
11. Destination Article:
- Winner: Anabel Dean, Australia
- Submission: The Simple Bear Necessities of Life
PATA Gold Award Winners 2024 – Sustainability & Social Responsibility
1. Climate Change Initiative:
- Winner: Jetwing Hotels Ltd., Sri Lanka
- Submission: SolarPV Installations
2. Community-Based Tourism:
- Winner: Nepal Tourism Board, Nepal
- Submission: Tourism Thrives when Communities Unite (Sustainable Tourism for Livelihood Recovery Project)
3. Corporate and Social Responsibility:
- Winner: Sivatel Bangkok Hotel, Thailand
- Submission: From Kitchen to Chicken and Beyond
4. Culture (Joint Winners):
- Winner: Designated Areas for Sustainable Tourism Administration – DASTA, Thailand
- Submission: Revitalizing the Unique Performing Arts and Traditional Local Wisdom of the Trai Trung Community through the Establishment of Cultural Community Tourism
and
- Winner: Tourism Authority of Thailand, Thailand
- Submission: The Diversity of Southern Border
5. Heritage:
- Winner: Designated Areas for Sustainable Tourism Administration – DASTA, Thailand
- Submission: Building on Ancient Inspiration for Inter-generational Heritage of Sangkhalok Wares
6. Human Capital Development Initiative:
- Winner: Macao Government Tourism Office, Macao, China
- Submission: Tourism Human Capital Development
7. Tourism Destination Resilience (Asia Pacific):
- Winner: Korea Tourism Organization, Korea (ROK)
- Submission: Rising Star! The Sustainable and Informational ‘Stargazing Tourism’ in Jeollanam-do Province, Republic of Korea (ROK)
8. Tourism for All:
- Winner: Gangneung City, Korea (ROK)
- Submission: Gangneung Accessible Tourism City Establishment Project
9. Women Empowerment Initiative:
- Winner: Destination Asia, Thailand
- Submission: Empowering Marginalized Women in Bali
10. Youth Empowerment Initiative:
- Winner: Galaxy Entertainment Group, Macao, China
- Submission: Nurturing Macau’s Future Leaders and Cultivating Our Team Members
Judging Panel:
- Mr. Anthony Hoglund, General Counsel, APAC, Amadeus IT Group, Thailand
- Mr. Bernard Metzger, Founder & Chairman, Travelindex Group, United Kingdom
- Mr. Bharat Nagpal, Director-Sales, Rate Gain Adara Inc., United Kingdom
- Mrs. Caroline Bremner, Head of Travel Research, Euromonitor International, United Kingdom
- Mr. Chad Shiver, VP Destination Marketing, Clicktripz, LLC, United States
- Mr. David Hailstones, Senior VP & Chief Operations Officer, Bella Vista Institute of Higher Education Switzerland (BVIS), Switzerland
- Mr. Ed Kastli, VP, International Sales, American Hotel & Lodging Association (AHLEI), United States
- Ms. Elif Balci Fisunoğlu, Deputy General Manager, Turkiye Tourism Promotion and Development Agency (TGA), Türkiye
- Ms. Emmanuelle Charotte, VP Business Development, ECA2 LIMITED, Hong Kong SAR
- Ms. Hannah Pearson, Regional Director APAC, Adventure Travel Trade Association (ATTA), United States
- Mr. Jesper Palmqvist, Area Director Asia Pacific, STR, Singapore
- Ms. Jintana Borin, Head of Market Development, Cloudbeds, United States
- Mr. John Williams, VP Advertising Sales, BBC Studios Singapore, Singapore
- Mr. Jonathan Song, Director of Global Business Development, Plaza Premium Lounge Management Limited, Hong Kong SAR
- Prof. Kaye Chon, Dean and Chair Professor, School of Hotel and Tourism Management, The Hong Kong Polytechnic University, Hong Kong SAR
- Ms. Natalia Bayona, Executive Director, World Tourism Organization (UN Tourism), Spain
- Prof. Kumi Kato, PhD, Faculty of Tourism/Graduate School of Tourism, Wakayama University, Japan
- Mr. Randy Durband, CEO Global Sustainable Tourism Council (GSTC), United States
- Mr. Simon Lloyd, Dean – Hospitality Management, Dusit Thani College, Thailand
- Ms. Suyin Lee, Managing Director, Discova Travel, Singapore
- Mr. Taichiro Ishida, Marketing Manager, Suruga Marketing & Tourism Bureau, Japan
- Ms. Topaz Smith, Project Lead, Travel and Tourism, World Economic Forum (WEF), United States
- Ms. Xin Mok, Community Lead, Aviation, Travel & Tourism, Mastercard Asia/Pacific Pte. Ltd., Singapore
Conclusion
Founded in 1951, the Pacific Asia Travel Association (PATA) is a non-profit membership organization dedicated to promoting responsible travel and tourism growth in the Asia Pacific region. PATA acts as a catalyst for advocacy, research, and innovative events for its members.
PATA’s membership encompasses various sectors, including government tourism authorities at national, state, and city levels, international airlines and airports, hospitality groups, educational institutions, and thousands of young tourism professionals globally.
The association plays a pivotal role in advocating sustainable tourism practices, conducting valuable research to guide industry decisions, and encouraging collaboration among its members to boost tourism growth and impact throughout the Asia Pacific region and beyond.
PATA’s initiatives aim to ensure tourism development is conducted responsibly, positively contributing to local economies, cultures, and environments. For a complete list of the PATA Gold Awards Winners 2024, visit the official website.
