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I’ve never been one to dismiss popular tourist destinations.
They draw crowds for a reason and, more often than not, they truly live up to the hype.
However, every traveler eventually seeks something unique and authentic, ideally away from the bustling crowds.
The only catch is that these lesser-known gems are rarely discussed, making them hard to discover.
Today, we’ll explore the latest report from American Express detailing the world’s trendiest destinations. These locations offer unique experiences without the drawbacks associated with larger, more ostentatious tourist spots.
5. Macao, China
Often dubbed as the “Las Vegas of the East,” I find that comparison disappointing because Macao truly stands out on its own.
While the luxurious casinos do offer an exciting experience, the region’s rich history, exquisite food, and artistic culture are truly unmatched.
You can indulge in the extravagant fun of resorts like The Venetian or Wynn Palace while also enjoying Macao’s historical center—a stunning blend of Chinese and Portuguese influences.
Key spots not to miss include the iconic Ruins of St. Paul’s and the A-Ma Temple.
And don’t even get me started on the food! Just the thought of minchi and Portuguese egg tarts makes me yearn for a trip to Macao right away.
4. Koh Samui, Thailand
While Koh Samui may not be a hidden gem—it’s Thailand’s second-largest island and a beach lover’s paradise, attracting tourists for decades—it remains incredibly underrated.
But that seems to be changing quickly.
More travelers are recognizing its luxurious yet affordable resorts, stunning coastlines, vibrant nightlife, and surprisingly rich cultural scene.
Spend your days lounging on Chaweng Beach or marveling at the views from Wat Phra Yai, and when night falls, immerse yourself in the island’s legendary nightlife, featuring iconic clubs like ARKbar and The Green Mango.
3. Franschhoek, South Africa
Now, let’s journey to South Africa, where a delightful town is renowned for its exquisite wines.
Nestled amidst mountains and vineyards, Franschhoek is a peaceful escape from the hustle and bustle of busier tourist spots.
If you’re a food enthusiast, your next destination has just been found.
Franschhoek boasts some of the world’s finest wineries, like La Motte and Boschendal, and offers a culinary scene brimming with French influence and gourmet dining experiences.
Be sure not to miss La Petite Colombe; it’s a culinary highlight.
2. Brittany, France
You might have fantasized about visiting France countless times, but have you considered adding Brittany to your travel list?
If you haven’t, you’re really missing out.
This rugged northwestern region may not have the same fame as the Southern Riviera, but it offers breathtaking unspoiled beaches, delightful villages, and delicious crepes that you’ve always dreamed of.
In addition, Brittany’s unique Celtic heritage gives it a distinct character that sets it apart from the typical French destinations widely shared on social media.
1. Brisbane, Australia
Get comfortable—we’re off to Australia for our top choice!
This isn’t one of those obscure places that are hard to find on a map, yet it still doesn’t receive the recognition it deserves.
With a thriving cultural scene that includes incredible attractions like the Queensland Art Gallery and Gallery of Modern Art (QAGOMA), alongside inviting culinary experiences and proximity to the Gold Coast, Brisbane has all the attributes for the ideal blend of fun and authenticity.
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This article originally appeared on TravelOffPath.com
Opinions expressed in this article are solely those of the author and do not reflect the views of any bank, credit card issuer, hotel, airline, or other entity. This content has not been reviewed, approved, or endorsed by any of the entities mentioned.
